Emmanuel Goedseels appointed as new President of the Belgian Public Relations and Public Affairs Consultants Associations (BPRCA)

Reinforcing Belgian PR & Communication community ​ by reaching out to other disciplines and countries

The Board of Directors of the BPRCA has elected Emmanuel Goedseels (Whyte Corporate Affairs) as President of the Association for the next two years. He will succeed Jean-Léopold Schuybroek (Interel). Jean-Léopold remains on the board, together with Anja D’Hondt (duomedia), Bruno Leyssens (RCA Group), Luc Missinne and Gunther De Backer (Comfi). 

 

The BPRCA represents the majority of public relations consultancies based in Belgium. Members of this association reach a total consolidated annual turnover of more than 35 million euros, of which almost 30 million euros are fee-based.

 

Last year the BPRCA set up a permanent secretariat to coordinate its activities, including: trainings which now extended into a true BPRCA Academy, representation in national and international associations such as ICCO, and the organisation of conferences and events, such as the bi-yearly IBIS Awards (in cooperation with 3C).

 

The BPRCA’s mission is to guarantee the professionalism of its members and their adherence to the international code of ethics. Furthermore the BPRCA intends to strengthen relations and intensify exchanges amongst a growing number of communication consultants sharing mutual interests. Next to the large communication consultancies who are already members of the BPRCA, many new players have emerged, either independent or embedded in a larger corporate structure. This is the result of the rapid changes of the communication industry landscape fueled by the growing importance of social media, where corporate and marketing communication strategies become ever more integrated. Today PR professionals want to offer valuable content and information in order to efficiently engage with its stakeholders. Therefore the BPRCA wants to reach out to other disciplines and unite them into a single and integrated PR and Communication community.

 

The BPRCA will also strengthen its relations with its counterparts in neighboring countries such as  The Netherlands (VPRA), France (Syntec RP) and United Kingdom (PRCA)..

 

About the BPRCA

The Belgian Public Relations Consultants Association (BPRCA, www.bprca.be) is the only professional association in Belgium representing Public Relations consultancies for companies. The association has currently 26 members (January 2015).

The BPRCA’s mission is to support and promote the profession of consultant in communication, public relations & public affairs, to defend the professional interests of its members and to ensure their professionalism and deontology.

The BPRCA also represents its members at international level in the ICCO (International Communications Consultancy Association – www.iccopr.com).

Marine Catlin

Whyte Corporate Affairs

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About Whyte

Whyte Corporate Affairs is an independent Belgian communications consultancy founded in 2008. Whyte specialises in corporate communications (media and influencers), crisis communication and management of sensitive issues, public affairs, internal communication and change management, as well as financial communication and information design. The agency combines these areas of expertise in a "Corporate Affairs" approach, an integrated vision of corporate communications and public affairs. It is one of the market leaders in Belgium. Its two agencies Twyst and StudioTokyo - the former focusing on public relations and brand reputation and the latter on visualisation - share the same DNA and allow Whyte Corporate Affairs to considerably expand its field of operation. The agency now has 40+ employees and offices in Brussels and Antwerp. 

Whyte Corporate Affairs has received a number of international awards. In recent years, the agency has received a European Excellence Award in Public Affairs (2017), a Sabre Award in Crisis Management (2018), a European Excellence Award for its innovative approach to stakeholder outreach (2019), and a Sabre Award for the best communications consultancy in the Benelux (2022).

Contact

Clos Lucien Outers 11-21 1160 Brussels

+32 2 738 06 20

info@whyte.be

www.whyte.be