"W CRISIS": WHYTE CORPORATE AFFAIRS LAUNCHES THE FIRST CRISIS APP

HELPING ​ RESPONDING FASTER TO A CRISIS

It is known to all specialists that good crisis management is based on two fundamentals: be prepared and take control of the agenda.

Over many years, backed with significant experience in the field of crisis management, Whyte Corporate Affairs has developed crisis communication procedures available in crisis manuals or, more and more often , on the Intranet or on a secured cloud.

When an organization has everything in place to prepare for a potential crisis, when it actually occurs, procedures as well as document templates, list of own contacts and media contacts must be easily accessed. Unfortunately, when this happens, crisis manuals are often not readily available either at the office or at home, and the online version of the manual can often not be accessed, due to hardware or connection problems. Crisis management tools are often inaccessible when they are the most dearly needed.

Based on these observations, Whyte Corporate Affairs has decided to develop a smartphone application, that allows all executive managers and communication officers to be connected 24/7. The application "W Crisis "allows for two types of use. A free use which allows anybody downloading the app to have access to a number of  key advices in case of crisis, and to a list of all major Belgian media (TV, radio, traditional and online press) in order to promptly react to the crisis. A second use, optional and requiring upstream preparation, to gives you secured access from your smartphone to your own contacts and crisis manual.

Discover the « W Crisis » app and its features in the following animation : https://vimeo.com/171397559

With "W Crisis", your crisis manual, contact lists, media files and any other crisis management tool, are gathered in one place, available at your fingertips.

Available now on Apple Store and Google Play.

 

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About Whyte

Whyte Corporate Affairs is an independent Belgian communications consultancy founded in 2008. Whyte specialises in corporate communications (media and influencers), crisis communication and management of sensitive issues, public affairs, internal communication and change management, as well as financial communication and information design. The agency combines these areas of expertise in a "Corporate Affairs" approach, an integrated vision of corporate communications and public affairs. It is one of the market leaders in Belgium. Its two agencies Twyst and StudioTokyo - the former focusing on public relations and brand reputation and the latter on visualisation - share the same DNA and allow Whyte Corporate Affairs to considerably expand its field of operation. The agency now has 40+ employees and offices in Brussels and Antwerp. 

Whyte Corporate Affairs has received a number of international awards. In recent years, the agency has received a European Excellence Award in Public Affairs (2017), a Sabre Award in Crisis Management (2018), a European Excellence Award for its innovative approach to stakeholder outreach (2019), and a Sabre Award for the best communications consultancy in the Benelux (2022).

Contact

Clos Lucien Outers 11-21 1160 Brussels

+32 2 738 06 20

info@whyte.be

www.whyte.be