When Whyte was initially launched, the choice for a Brussels-based office was obvious: centrally located and bilingual, a hotspot in the political and media landscape, offering easy access for Whyte’s numerous international clients. From its Brussels base, Whyte grew in only a few years into one of the market leaders, with a team of more than 25 Flemish and French-speaking consultants serving a highly diverse client portfolio.
Nine years after its inception, Whyte is ready for its next step: the opening of a second office in Antwerp, with increased proximity to our Flanders-based clients and prospects. There is a set of good reasons for this initiative. Whyte keeps growing and has a firm track record in local communications and public affairs projects. A large deal of the economic activity is scattered around Flanders and Antwerp is well positioned to reach other regions as well. Belgian politics is in the process of further regionalisation, whereby Antwerp is often considered as Flanders’ ‘political lab’. Whyte manages a growing number of Benelux clients, in close collaboration with Dutch partner agencies.
“Whyte is the result of entrepreneurship and we keep investing in the growth and development of our firm. By investing in an Antwerp office, we offer our clients additional meeting and training facilities and we create extra working space for our consultants. Whyte’s client portfolio already includes an important number of clients from Antwerp and surrounding areas, and we definitely see room for further growth”, states Joris Bulteel, one of the founding partners of Whyte. “We offer our clients and contacts the best of both worlds: proximity and excellent knowledge of the Flemish economic and political landscape on the one hand, and access to our Brussels (and Walloon) stakeholder expertise on the other hand. All of this combined with the team, the methodologies, the quality and the international recognition of a market leader.”
The new office is based at Vlaamse Kaai in ‘het Zuid’ neighbourhood of Antwerp, offering easy access to the rest of Flanders and to the Netherlands.